Google Analytics is a powerful digital tool that can benefit many businesses. According to BuiltWith, more than 28 million websites use Google Analytics to better understand how current and potential clients engage with their websites. The development and launch of Google Analytics 4 (GA4) in October 2020 were put into action based on a 2018 ruling of Europe’s […]
If you don’t have a solid local SEO strategy for your business, you’re missing an essential piece of your marketing plan that drives traffic to your online platforms, grows your brand footprint, and boosts your target audience’s interest. The good news is there are practical tools to help you improve your SEO—free of charge. Google has […]
Seamless communication on timely matters shouldn’t be complicated, especially for a business owner. With much of the world and business niches moving toward a more digitally-driven mindset, it is hard to fathom that a press release is still the best way to relay important information. The truth is, even with social media on the throne […]
The digital advertising world is in a constant state of evolution. How businesses used to buy ads was lengthy and complicated and often required many manual steps. That’s where programmatic advertising comes in. This digital-based advertising has transformed the way people buy and sell ads online. Programmatic digital advertising is data-led marketing that allows marketing professionals to […]
The acronym SEO is thrown around constantly in conversations about building a successful online presence for your business. While most of us understand that search engine optimization, or SEO, is essential to the health of your digital business, it can take time to nail down exactly why it's necessary, especially on a local level. Is […]
Today’s consumers are bombarded with information every day. Their smartphones, tablets, laptops, and desktops constantly ring, bing, chirp, or ding for attention. As a result, they’ve gotten really good at ignoring ads that aren’t hyper-relevant. Marketers must be increasingly strategic about their digital advertising campaigns. You could have an absolutely glorious ad, but it will […]
Marketers that rely heavily on third-party cookies for their paid search and programmatic advertising are about to hit a major roadblock. Until recently, advertisers had access to valuable third-party data and targeting options from giants like Google and Apple. Over the years, these companies have gathered massive amounts of consumer data worldwide—and companies everywhere have […]
How do brands stay relevant in today’s digital world? How do you expand your reach and increase social engagement? How do you remain relevant to younger generations while maintaining a strong brand identity? By not compromising the integrity of your brand. Building a living brand allows you to adapt to your changing audience and create […]
Do you need to show consumers how to sign up for your rewards program? Would a series of tweets or a video tutorial be more effective? Do you have a ton of stats and figures? Would a standard Facebook post or infographic make a bigger impact? A solid marketing strategy involves selecting the best content […]
Do you want to convert more casual shoppers into loyal, lifetime customers? The power lies within a carefully planned and well-documented content strategy. According to the Content Marketing Institute (CMI), only 40% of B2B marketers and 39% of B2C marketers have a documented content strategy. Stop wasting your time with irrelevant or inconsistent brand messaging […]
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