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The digital advertising world is in a constant state of evolution. How businesses used to buy ads was lengthy and complicated and often required many manual steps. That’s where programmatic advertising comes in. This digital-based advertising has transformed the way people buy and sell ads online. Programmatic digital advertising is data-led marketing that allows marketing professionals to […]

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Today’s consumers are bombarded with information every day. Their smartphones, tablets, laptops, and desktops constantly ring, bing, chirp, or ding for attention.  As a result, they’ve gotten really good at ignoring ads that aren’t hyper-relevant. Marketers must be increasingly strategic about their digital advertising campaigns.  You could have an absolutely glorious ad, but it will […]

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Marketers that rely heavily on third-party cookies for their paid search and programmatic advertising are about to hit a major roadblock. Until recently, advertisers had access to valuable third-party data and targeting options from giants like Google and Apple. Over the years, these companies have gathered massive amounts of consumer data worldwide—and companies everywhere have […]

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How do brands stay relevant in today’s digital world?  How do you expand your reach and increase social engagement?  How do you remain relevant to younger generations while maintaining a strong brand identity? By not compromising the integrity of your brand. Building a living brand allows you to adapt to your changing audience and create […]

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Do you need to show consumers how to sign up for your rewards program? Would a series of tweets or a video tutorial be more effective? Do you have a ton of stats and figures? Would a standard Facebook post or infographic make a bigger impact? A solid marketing strategy involves selecting the best content […]

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Do you want to convert more casual shoppers into loyal, lifetime customers? The power lies within a carefully planned and well-documented content strategy. According to the Content Marketing Institute (CMI), only 40% of B2B marketers and 39% of B2C marketers have a documented content strategy. Stop wasting your time with irrelevant or inconsistent brand messaging […]

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