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Do you need to show consumers how to sign up for your rewards program? Would a series of tweets or a video tutorial be more effective? Do you have a ton of stats and figures? Would a standard Facebook post or infographic make a bigger impact? A solid marketing strategy involves selecting the best content […]

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Do you want to convert more casual shoppers into loyal, lifetime customers? The power lies within a carefully planned and well-documented content strategy. According to the Content Marketing Institute (CMI), only 40% of B2B marketers and 39% of B2C marketers have a documented content strategy. Stop wasting your time with irrelevant or inconsistent brand messaging […]

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