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Get More Exposure & Higher Conversions with Programmatic Advertising
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Programmatic Display AND OTT / ctv

Reach Your Prospects with Programmatic Advertising

Don’t let another day go by without supporting your business with targeted programmatic advertising that delivers cohesive brand experiences to your digitally-savvy audience.

We leverage this automated, machine-learning technology to generate more qualified leads for your business while your target audience peruses the internet or watches a show on their favorite streaming platform.

It’s time to modernize your digital marketing strategy and attract new audiences with the ad-buying specialists at Aria Agency. 

Our team of programmatic ad-buying experts has the experience you need strategizing, building, placing, and optimizing paid ads across highly-trafficked websites, relevant blogs, video-on-demand (VOD), over-the-top (OTT), and connected TV (CTV).

Take advantage of programmatic advertising in your business to:

  • Increase brand awareness
  • Generate leads
  • Grow web traffic
  • Gain better insight into your audience
  • Attract and target new audiences
  • Boost ROI
  • Optimize ad spend
  • Maximize ad visibility
  • Support paid search
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Get Your Digital Marketing Dialed In, Reach Valuable Consumers, and Increase Conversions

Strategic programmatic advertising helps businesses turn up the volume on brand awareness, lead generation, and sales. 

Our experts have extensive automated demand-side platform (DSPs) experience, allowing them to deliver hyper-targeted messages to specific audiences while creating powerful ad experiences.

You’ll reap the benefits of sophisticated, scalable campaigns, continual optimization, and the actionable insights needed to maximize ad spend and reach your goals.

Here’s how we do it
Audience Targeting
Maximize your ad budget by segmenting consumers based on specific demographic data, interests, etc.
Create a cohesive messaging strategy across all devices (mobile, laptop, tablet, etc.) and build a cohesive user experience.
Contextual or
Keyword Targeting
Select or change ads based on the content and keywords on a website or platform.
Build personalized ads based on shopping habits and increase conversions.
Use location- or event-based targeting to deliver highly-relevant ads to a particular audience.
Leverage recent user data to push personalized ads and drive increased engagement.
Custom Site
Connect more quickly with users who’ve shown an interest in your business.
1st and 3rd Party
Leverage site data to create and target ‘look-a-like’ consumers with high intent.
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The Benefits of Strategic Programmatic Advertising

Aria Agency uses top ad-buying technologies and proven enterprise-level tactics to build and deliver effective digital media campaigns for your business. 

Whether your in-house team has programmatic display advertising experience, needs help overhauling your existing campaigns, or wants to start fresh, we’ll support your business needs with skill and precision.

Here’s how a well-executed programmatic advertising strategy helps your business:

Precision Targeting

Unlike traditional ads, digital ads have more granular targeting capabilities. This allows you to reach and engage with more consumers that may have an interest in, or need for, your products and services.

More Quality Conversions

Programmatic advertising allows better, more efficient targeting of your most valuable prospects, giving them direct access to desirable products or services.

Optimize With Data

Programmatic ads provide more granular insights than traditional ads, allowing our programmatic ad buying specialists to optimize with precision and increase conversions.

Reach Consumers Where They Are

Share hyper-relevant ads on the devices (e.g., smartphones, laptops, smart TVs, gaming consoles, and other connected devices) your target audience uses and trusts the most.

Level Up Your TV Advertising Strategy and 
Reach More High Intent Digital Audiences with Automated Precision

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Over-the-Top (OTT) Advertising

This is content delivered through streaming video or video on demand (VOD)—think Hulu, Peacock, Tubi, Paramount+, and others). 

OTT advertising allows businesses to reach non-cable audiences at scale on any device, anywhere, anytime.

Benefits of OTT video over traditional TV advertising include:

  • Precise audience targeting
  • Stronger ad relevance
  • Higher engagement
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Connected TV (CTV) advertising

This is content delivered through connected TV devices—think Smart TV, Apple TV, Chromecast, Amazon Fire TV Stick, Roku, and gaming consoles. Unlike OTT content, CTV offers the user experience of linear television. 

Both OTT and CTV offer highly effective ways to reach consumers who've cut the cord on cable.

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Native Advertising

Attract digital customers—don’t interrupt them. Native advertising is a non-intrusive ad format that delivers engaging content more organically. Instead of standing out, like transitional, OTT, and CTV advertising, this option blends organically into the editorial style of websites, news platforms, and social media channels.

Ready to explore a partnership?

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