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The Importance of Local Search Marketing (And 10 Common Mistakes to Avoid)

The acronym SEO is thrown around constantly in conversations about building a successful online presence for your business. While most of us understand that search engine optimization, or SEO, is essential to the health of your digital business, it can take time to nail down exactly why it's necessary, especially on a local level. Is […]
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Getting Started With Programmatic Advertising

Today’s consumers are bombarded with information every day. Their smartphones, tablets, laptops, and desktops constantly ring, bing, chirp, or ding for attention.  As a result, they’ve gotten really good at ignoring ads that aren’t hyper-relevant. Marketers must be increasingly strategic about their digital advertising campaigns.  You could have an absolutely glorious ad, but it will […]
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How To Target Audiences Without Third-Party Cookies

Marketers that rely heavily on third-party cookies for their paid search and programmatic advertising are about to hit a major roadblock. Until recently, advertisers had access to valuable third-party data and targeting options from giants like Google and Apple. Over the years, these companies have gathered massive amounts of consumer data worldwide—and companies everywhere have […]
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How to Build a Cohesive, Living Brand

How do brands stay relevant in today’s digital world?  How do you expand your reach and increase social engagement?  How do you remain relevant to younger generations while maintaining a strong brand identity? By not compromising the integrity of your brand. Building a living brand allows you to adapt to your changing audience and create […]
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4 Strategies for Choosing the Best Content Types

Do you need to show consumers how to sign up for your rewards program? Would a series of tweets or a video tutorial be more effective? Do you have a ton of stats and figures? Would a standard Facebook post or infographic make a bigger impact? A solid marketing strategy involves selecting the best content […]
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10-Step Guide to Building a Stellar Content Marketing Strategy

Do you want to convert more casual shoppers into loyal, lifetime customers? The power lies within a carefully planned and well-documented content strategy. According to the Content Marketing Institute (CMI), only 40% of B2B marketers and 39% of B2C marketers have a documented content strategy. Stop wasting your time with irrelevant or inconsistent brand messaging […]
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