Hays Free Press: New brand urges Buda to ‘breathe easy here’
Yesterday, the Hays Free Press announced the end result of a months-long branding project we did with the City of Buda. Here’s a snippet from the article:
“Dallas-based marketing agency, Aria, announced completion of a five-month-long research, analysis and design project that culminated April 5 with the adoption by Buda City Council of its new, ethos-driven brand.”
“The new brand features a child on a tire swing suspended from the letter ‘x’ in BudaTx, accompanied by the tagline that reads, ‘breathe easy here.’ The rebranding promotes Buda as a ‘better place to raise a family’ for young professionals who work in the Austin-San Antonio corridor, but prefer to leave the bustling city noise and hectic pace behind at days end.”
“The tire swing – this quintessentially American icon – captures our community identity. Aria really knocked it out of the park for us.”
“The branding project is one step in a 10-year comprehensive plan to direct future development and preserve the lifestyle and values Buda citizens prefer. Last November, Buda named Aria to spearhead brand strategy and creation.”
Congratulations Buda on a great partnership and a successful project!
Full article – New brand urges Buda to ‘breathe easy here’