An incredible example of a Viral Mashup + Experiential Marketing
Volkswagen Brazil was looking for ways to introduce the Volkswagen Fox into the youth audiences of Sao Paulo, Brazil, one of the world’s most populous cities. Working with BBDO Brazil, the campaign resulted in an amazing mashup of Twitter and Google Maps combined with a physical hunt for ticket packs throughout the city.
Volkswagen – Fox no Planeta Terra – Twitter Zoom – English from AlmapBBDO Internet on Vimeo.