EXTRA!!! MySouthlakeNews.com: A custom Online News Channel
Concept, design and technology of MySouthlakeNews.com.
An Aria Case Study.
The Objective _
In an effort to better serve the needs of its citizens and business owners, the City of Southlake, Texas, along with partner Carroll Independent School District, needed a way to present news and events to their community faster, and with better focus.
The Solution _
Aria created www.mysouthlakenews.com to act as an online communication platform to further garner the City’s passion for excellence. MySouthlakeNews.com was designed to become the trusted go-to source for all that is “Southlake.” Our approach was to deliver:
- A heavy emphasis on interactive content, like videos, audio, and social media
- A site that’s not just a big-news outlet, but one that facilitates back-and-forth dialogue
- All categories through RSS feeds – subscribe to what you want… only what you want
- Social, social, social – we integrated the site with Twitter, Facebook, MySpace, StumbleUpon, Digg, Flickr, and a whole lot more
Large calls-to-action are prevalent throughout
Focus is put on presenting video content
The Results _
In just four months, we saw 20,000 unique visitors and 40,000 visits, which resulted in 58,000 total pages viewed.
Want to see more? Check out the fantastic platform at MySouthlakeNews.com.
And, see more Aria case studies.
JudY Young
02.23.11 • 7:52 pmhttp://www.nbjumpin.com
What is the cost?
Aria
02.23.11 • 8:05 pmHi Judy,
Thanks for your comment. We’ll have someone contact you directly to answer your question.
Peggy
02.23.11 • 9:38 pmWe are a small chamber and cost is a factor.